A Short Guide to Marketing Model Alignment & Design: Advanced Topics in Goal Alignment – Model Formulation (1)

From the Back Cover Marketing Models are neither just Statistics nor just Marketing, but a synthesis of the information sources creating a cohesive prediction system.  If you're looking for a book that talks about the "logic of marketing" and the "design of statistical models" in an integrated way to increase model accuracy and improve business profits, then this book was written for you. Praise for "Marketing Model Alignment & Design"

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1543912591

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