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Global Marketing Management
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Global Marketing Management

★★★★★4.7·17 reviews

Review "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." — Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management

ASIN
0130332712
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CLIP ViT-L/14 · 768d
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