Internet Marketing: Integrating Online and Offline Strategies

About the Author Mary Lou Roberts has been a tenured professor of marketing at the University of Massachusetts and held a number of administrative positions there including Director of Development. She currently teaches Internet Marketing to a global cadre of students at the Harvard University Extension School. Her Ph.D. in marketing is from the University of Michigan. She is senior author of Direct Marketing Management, 2e, available on her website www.marylouroberts.info. She has published extensively in marketing journals in the U.S. and Europe. Dr. Roberts is a frequent presenter on programs of both professional and academic marketing organizations, and has consulted and provided planning services and management training programs for a wide variety of corporations and non-profit organizations. She has been an active member of many professional organizations and has served on a number of their boards.

ASIN

0759392781

Embedding

CLIP ViT-L/14 · 768d

Distance metric

cosine

Doc fetch

3ms·cache hitGET /v2/namespaces/amazon-products/documents/0759392781

Similar query

44msre-embed title → /query

Doc fetch goes through Layer's Aerospike pull-through cache; cache hit served the row without touching turbopuffer. The similar query re-embeds this product's title with CLIP-text and runs a vector query — queries don't go through the doc cache, so no cache header is set.