
Extraordinary Marketing for Financial Advisors: Mile High Maverick Guide to Ultimate Marketing Success
Review "....covers self-marketing, which, in the case of a financial advisor, is crucial. Oliver discusses why it's important to be distinctly different and to stand apart from the competition, but also how to become perceived as an expert and how to target the appropriate audience. .....As a discussion of online marketing could easily fill an entire book, the author does an admirable job of touching on all of the basics. Oliver also makes a compelling case for financial advisors to use direct mail, pointing out that financial advisors are "in an industry where almost everyone is HORRIBLE at follow-up A treasure trove of marketing tips for financial advisors." - Kirkus Reviews"Having done an enormous amount of work in the financial advisor industry over decades, I am perpetually surprised at how comparatively primitive even its high 6-figure income professionals are about marketing, thus making their attraction of ideal clients much harder than it needs to be, Many are trapped in a sales model, and in doing things they do not like doing, much the same as they were 10 or 20 years earlier in their careers.Stephen Oliver's book dismantles all of this brilliantly and directs very different, more sophisticated thinking about self-marketing. I have known Stephen for many years and witnessed the profound impact he has had on business owners and practice professionals, not simply in dramatic income growth but in new satisfaction with the way that income is created. Think of this book as a golden door to a different kind of advisor business now." -- Dan S. Kennedy. Author, No B.S. Guide to Trust Based Marketing, and Best Selling NO B.S. Series, Founder Magnetic Marketing & GKIC"Stephen's book is a breath of fresh air! He tells the no-holds-bar truth about what it takes to thrive as a financial advisor. The comprehensive marketing system he lays out is a surefire way for any advisor to massively grow their practice systematically and reliably. This book is a must-read" - Dave Dee
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