Bumble and Bumble Concen Straight Smoothing Treatment 1.7 oz

A gentle yet potent, single use straightener. Smoothes hair for manageability and frizz reduction for up to 30 shampoos. Formulated with Concen-straight Technology, which helps maintain hair's natural integrity. Heat gently unlocks the treatment's artistic potential: Flat irons render hair pin-straight, blow dryers create body and movement while air drying reveals natural, more manageable texture. Formaldehyde free. Cysteine free. Lye free. For curly, thick, coarse, frizzy, unmanageable, unruly hair. To see straight for up to 30 shampoos. To Use: Cleanse with Straight Shampoo. DO NOT CONDITION. Section hair into small sections, starting at the nape and working forward. Shake and Apply Concen-straight Smoothing Treatment liberally, on damp hair, roots to ends, ensuring hair is evenly coated. Let sit for 30 minutes and comb every 5 minutes into desired straight style. Rinse thoroughly with warm water only, for approximately 10 minutes. Hair should feel residue-free. Blow-dry hair completely. Flat-iron as you normally would, sectioning as you go and sliding iron from roots to ends. You're setting your hair's shape with heat, so don't miss a spot. Wait 24 hours before shampooing. Do not pin, crimp, bind or put behind ears until after first shampoo. Maintain results with Straight Shampoo and Conditioner. Style with Straight Blow Dry for smoothest, softest looks.

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