Thrive: Pearls to Prosper in Any Economy

Review A landmark book, rich in practical and applicable strategies and tactics to keep an aesthetic practice s phone ringing in good times or bad. Common sense marketing, logical patient service and essentials of business management, including the most important star employee acquisition and nurturing all meld together to deliver a clear roadmap to a successful and rewarding practice. The savvy practitioner will make room for this on his bookshelf. -Robert Kotler, M.D., F.A.C.S., Beverly Hills, CA --If MarketingI couldn't put Thrive down! It is a very easy and enjoyable read and there are many creative and breakthrough ideas here. The personal stories hit home and are easily relatable. This book is not only beneficial for the physician looking to prosper in a down economy, but I would recommend it for any service business in any economy looking to grow. -Robert M. Goldman, M.D., Ph.D., D.O., FAASP, Chairman of the Board: A4M, International Medical Commission, World Academy of Anti-Aging Medicine. President Emeritis National Academy of Sports Medicine --If MarketingThe book virtually percolates with new ideas if the number of dog eared pages is any measure. There are great insights from someone that knows how to market and organize and understands our specialty values and idiosyncrasies. -Peter A. Hilger, M.D., AAFPRS, President 2006 --If Marketing About the Author

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0982359217

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