Consumer Behavior

CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.

ASIN

0324271972

Embedding

CLIP ViT-L/14 · 768d

Distance metric

cosine

Doc fetch

5ms·cache hitGET /v2/namespaces/amazon-products/documents/0324271972

Similar query

48msre-embed title → /query

Doc fetch goes through Layer's Aerospike pull-through cache; cache hit served the row without touching turbopuffer. The similar query re-embeds this product's title with CLIP-text and runs a vector query — queries don't go through the doc cache, so no cache header is set.